Современный рекламный менеджмент
В работе рассматриваются вопросы рекламного менеджмента с позиций современной теории управления и стратегии планирования рекламной кампании.
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| LEADER | 10574nam a2201429 i 4500 | ||
|---|---|---|---|
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| 005 | 20220330105024.0 | ||
| 010 | |a 5-7567-0256-3 | ||
| 100 | |a 20220330 2002 | 50 | ||
| 101 | 0 | |a rus | |
| 102 | |a RU | ||
| 105 | |a a z ||||| | ||
| 200 | |a Современный рекламный менеджмент |e учеб. пособие |f Т. А. Бороноева | ||
| 210 | |a М. |c Аспект Пресс |d 2002 | ||
| 215 | |a 141 с. | ||
| 330 | |a В работе рассматриваются вопросы рекламного менеджмента с позиций современной теории управления и стратегии планирования рекламной кампании. | ||
| 606 | |a Менеджмент рекламный | ||
| 606 | |a Реклама | ||
| 606 | |a Рекламный менеджмент | ||
| 686 | |a 76.065я7+65.050.824+65.9(2)42-803 | ||
| 700 | 1 | |a Бороноева |b Т. А. |g Татьяна Анатольевна | |
| 801 | 2 | |a RU |b NCFU |c 20140401 |g rcr | |
| 801 | |g ОНО/Боярская, И.С. | ||
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