Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications

The research developed a methodology for analyzing big data containing information about the professions in the media and communications sector that are relevant in the digital transformation of the economy. Based on content analysis of the online job platform Head Hunter and open data from social m...

Полное описание

Сохранить в:

Библиографические подробности
Главные авторы:	Ezhova, E. N., Ежова, Е. Н., Zamozhnykh, E. A., Заможных, Е. А.
Формат:	Статья
Язык:	English
Опубликовано:	Springer Science and Business Media Deutschland GmbH 2025
Темы:	Self - similarity Wireless sensor networks Self-organizing network Sensor nodes
Online-ссылка:	https://dspace.ncfu.ru/handle/123456789/29647
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

id	ir-123456789-29647
record_format	dspace
spelling	ir-123456789-296472025-02-07T09:46:38Z Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications Ezhova, E. N. Ежова, Е. Н. Zamozhnykh, E. A. Заможных, Е. А. Self - similarity Wireless sensor networks Self-organizing network Sensor nodes The research developed a methodology for analyzing big data containing information about the professions in the media and communications sector that are relevant in the digital transformation of the economy. Based on content analysis of the online job platform Head Hunter and open data from social media APIs, we ranked the most in-demand competences of specialists in the communications industry. These competences were classified and evaluated on a scale from narrowly professional Hard skills, including IT skills, to more universal flexible Soft skills. Information on new communication professions was systematized and the most important qualification requirements for specialists in these professions were identified. A typical set of labor conditions offered to communication professionals was also established. The competence model of a university graduate in the field of advertising and public relations was determined. Recommendations for transformation of the educational program on advertising and public relations are offered. The prospects of applying the methodology of labour market analysis in the improvement of educational programs in related industries are determined. 2025-02-07T09:45:50Z 2025-02-07T09:45:50Z 2025 Статья Ezhova, E., Zamozhnykh, E. Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications // Lecture Notes in Networks and Systems. - 2025. - 1222 LNNS. - pp. 465-476. - DOI: 10.1007/978-3-031-78776-8_47 https://dspace.ncfu.ru/handle/123456789/29647 en Lecture Notes in Networks and Systems application/pdf Springer Science and Business Media Deutschland GmbH
institution	СКФУ
collection	Репозиторий
language	English
topic	Self - similarity Wireless sensor networks Self-organizing network Sensor nodes
spellingShingle	Self - similarity Wireless sensor networks Self-organizing network Sensor nodes Ezhova, E. N. Ежова, Е. Н. Zamozhnykh, E. A. Заможных, Е. А. Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications
description	The research developed a methodology for analyzing big data containing information about the professions in the media and communications sector that are relevant in the digital transformation of the economy. Based on content analysis of the online job platform Head Hunter and open data from social media APIs, we ranked the most in-demand competences of specialists in the communications industry. These competences were classified and evaluated on a scale from narrowly professional Hard skills, including IT skills, to more universal flexible Soft skills. Information on new communication professions was systematized and the most important qualification requirements for specialists in these professions were identified. A typical set of labor conditions offered to communication professionals was also established. The competence model of a university graduate in the field of advertising and public relations was determined. Recommendations for transformation of the educational program on advertising and public relations are offered. The prospects of applying the methodology of labour market analysis in the improvement of educational programs in related industries are determined.
format	Статья
author	Ezhova, E. N. Ежова, Е. Н. Zamozhnykh, E. A. Заможных, Е. А.
author_facet	Ezhova, E. N. Ежова, Е. Н. Zamozhnykh, E. A. Заможных, Е. А.
author_sort	Ezhova, E. N.
title	Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications
title_short	Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications
title_full	Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications
title_fullStr	Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications
title_full_unstemmed	Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications
title_sort	application of information technologies in the development and implementation of educational programmes in the field of media communications
publisher	Springer Science and Business Media Deutschland GmbH
publishDate	2025
url	https://dspace.ncfu.ru/handle/123456789/29647
work_keys_str_mv	AT ezhovaen applicationofinformationtechnologiesinthedevelopmentandimplementationofeducationalprogrammesinthefieldofmediacommunications AT ežovaen applicationofinformationtechnologiesinthedevelopmentandimplementationofeducationalprogrammesinthefieldofmediacommunications AT zamozhnykhea applicationofinformationtechnologiesinthedevelopmentandimplementationofeducationalprogrammesinthefieldofmediacommunications AT zamožnyhea applicationofinformationtechnologiesinthedevelopmentandimplementationofeducationalprogrammesinthefieldofmediacommunications
_version_	1842245404343664640

Application of Information Technologies in the Development and Implementation of Educational Programmes in the Field of Media Communications

Схожие документы