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The special section "pricing and price policy of the companies' analysis of the market environment based on the competitive market map and price index indicators

This paper aims to propose an algorithm of formation of price policy as an integrated system, which includes data on individual prices, the specific variables and fixed costs, the proportion of operating profit to specific types and groups of goods (works, services). The construction of price policy...

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Hlavní autoři: Alexeeva, E. N., Алексеева, Е. Н., Drannikova, E. A., Дранникова, Е. А.
Médium: Статья
Jazyk:English
Vydáno: INT BUSINESS INFORMATION MANAGEMENT ASSOC-IBIMA 2021
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