Communication strategies as a way of forming the Image of commercial organizations
Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown
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IEEE
2018
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ir-20.500.12258-24862020-07-10T07:53:24Z Communication strategies as a way of forming the Image of commercial organizations Lugovoy, D. B. Луговой, Д. Б. Communication strategies The image of commercial organizations PR of banking institutions The target audience Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown 2018-07-26T12:08:08Z 2018-07-26T12:08:08Z 2018 Статья Lugovoy, DB; Lugovaya, EA. Communication Strategies as a Way of Forming the Image of Commercial Organizations // PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS). - 2018. - Стр.: 36-38 http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486 en PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS) application/pdf application/pdf IEEE |
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English |
topic |
Communication strategies The image of commercial organizations PR of banking institutions The target audience |
spellingShingle |
Communication strategies The image of commercial organizations PR of banking institutions The target audience Lugovoy, D. B. Луговой, Д. Б. Communication strategies as a way of forming the Image of commercial organizations |
description |
Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown |
format |
Статья |
author |
Lugovoy, D. B. Луговой, Д. Б. |
author_facet |
Lugovoy, D. B. Луговой, Д. Б. |
author_sort |
Lugovoy, D. B. |
title |
Communication strategies as a way of forming the Image of commercial organizations |
title_short |
Communication strategies as a way of forming the Image of commercial organizations |
title_full |
Communication strategies as a way of forming the Image of commercial organizations |
title_fullStr |
Communication strategies as a way of forming the Image of commercial organizations |
title_full_unstemmed |
Communication strategies as a way of forming the Image of commercial organizations |
title_sort |
communication strategies as a way of forming the image of commercial organizations |
publisher |
IEEE |
publishDate |
2018 |
url |
http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486 |
work_keys_str_mv |
AT lugovoydb communicationstrategiesasawayofformingtheimageofcommercialorganizations AT lugovojdb communicationstrategiesasawayofformingtheimageofcommercialorganizations |
_version_ |
1760600642503573504 |