Communication strategies as a way of forming the Image of commercial organizations

Communication strategies as a way of forming the Image of commercial organizations

Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown

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書目詳細資料
Главные авторы:	Lugovoy, D. B., Луговой, Д. Б.
格式:	Статья
語言:	English
出版:	IEEE 2018
主題:	Communication strategies The image of commercial organizations PR of banking institutions The target audience
在線閱讀:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486
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