Communication strategies as a way of forming the Image of commercial organizations

Communication strategies as a way of forming the Image of commercial organizations

Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown

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书目详细资料
Главные авторы:	Lugovoy, D. B., Луговой, Д. Б.
格式:	Статья
语言:	English
出版:	IEEE 2018
主题:	Communication strategies The image of commercial organizations PR of banking institutions The target audience
在线阅读:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486
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