Communication strategies in public service advertising
The study develops the bipolarity theory of communication strategies in public service advertising; as well it reveals technologies of positive and negative propaganda in the text of public service advertising.
Uloženo v:
| Hlavní autoři: | , , , |
|---|---|
| Médium: | Статья |
| Jazyk: | English |
| Vydáno: |
IEEE
2018
|
| Témata: | |
| On-line přístup: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=22&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=3 https://dspace.ncfu.ru:443/handle/20.500.12258/2488 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|