Artifacts of culture in polycode advertising text: Types of quotation
The article is devoted to the problem of using cultural artifacts - material or mental objects created by man, functioning in various areas of the cultural-semantic field- in the structure of a polycode advertising text. The research methodology is based on a structural-semiotic approach and functio...
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| Autors principals: | , |
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| Format: | Статья |
| Idioma: | Russian |
| Publicat: |
2023
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| Matèries: | |
| Accés en línia: | https://dspace.ncfu.ru/handle/20.500.12258/25814 |
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