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Using modern information technologies in product promotion

Using modern information technologies in product promotion

The authors study the issues of integrating modern information computer technologies into marketing processes of the company and into the system of product promotion. Theoretical analysis and generalization of the notion “strategy of promotion” are performed, and peculiarities of development of this...

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Главные авторы: Krivorotova, N. F., Криворотова, Н. Ф., Marakhovskaya, G. S., Мараховская, Г. С., Popova, Z. A., Попова, Ж. А., Ryabov, V. N., Рябов, В. Н.
格式: Статья
語言:English
出版: Springer Verlag 2018
主題:
Elements of marketing complex
Information technologies
Marketing complex
Promotion of products
Strategy of promotion
Information use
在線閱讀:https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/3147
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https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/3147

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