Consumer model transformation in the digital economy era

Consumer model transformation in the digital economy era

The thematic justification of the study into the phenomenon of contemporary consumer behaviour models is the IT growth, peculiarities of the digital economy formation, the development of retail chains’ omnichannel strategies, and the emerging digital era. All these factors induce the development of...

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书目详细资料
Главные авторы:	Shatskaya, E. Y., Шацкая, Е. Ю.
格式:	Статья
语言:	English
出版:	Springer Verlag 2018
主题:	Consumer behaviour Consumer gates Digital marketing Marketing studies Omnichannel consumer Information use
在线阅读:	https://www.scopus.com/record/display.uri?eid=2-s2.0-85048571689&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=15&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/3153
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