DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT

The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application o...

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Главные авторы:	Lazareva, N. V., Лазарева, Н. В.
Формат:	Статья
Язык:	English
Опубликовано:	UNIV MONTENENGRO 2019
Темы:	Modern Russia Retail trade enterprises Strategic marketing management
Online-ссылка:	https://dspace.ncfu.ru/handle/20.500.12258/5572
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id	ir-20.500.12258-5572
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spelling	ir-20.500.12258-55722025-03-06T12:48:22Z DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT Lazareva, N. V. Лазарева, Н. В. Modern Russia Retail trade enterprises Strategic marketing management The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application of methods of trend and logical analysis. The authors of the article investigate the factors of strategic marketing management of retail trade enterprises in modern Russia, the Russian practice in the application of directions and tools of strategic marketing management of retail trade enterprises is currently studied; in addition, the prospects for further development of strategic marketing management of retail trade enterprises in modern Russia are justified. As a result, we have come to conclusion that strategic marketing management of retail trade enterprises in modern Russia is carried out fragmentarily, i.e. it involves the use of not all potentially sought-after and available directions and tools. These gaps create further problems in ensuring high operating efficiency and competitiveness of the Russian retail trade enterprises, precluding them from fulfilling their marketing potential to the full extent. The innovative recommendations developed by the authors and aimed at developing strategic marketing management of retail trade enterprises in modern Russia are practice-oriented 2019-06-21T09:22:11Z 2019-06-21T09:22:11Z 2019 Статья Gornostaeva, ZV; Lazareva, NV; Bugaeva, MV; Gribova, OV; Zibrova, NM. DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT // INTERNATIONAL JOURNAL FOR QUALITY RESEARCH. - 2019. - Том: 13. - Выпуск: 2. - Стр.: 301-314 http://hdl.handle.net/20.500.12258/5572 en International Journal for Quality Research application/pdf application/pdf UNIV MONTENENGRO
institution	СКФУ
collection	Репозиторий
language	English
topic	Modern Russia Retail trade enterprises Strategic marketing management
spellingShingle	Modern Russia Retail trade enterprises Strategic marketing management Lazareva, N. V. Лазарева, Н. В. DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
description	The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application of methods of trend and logical analysis. The authors of the article investigate the factors of strategic marketing management of retail trade enterprises in modern Russia, the Russian practice in the application of directions and tools of strategic marketing management of retail trade enterprises is currently studied; in addition, the prospects for further development of strategic marketing management of retail trade enterprises in modern Russia are justified. As a result, we have come to conclusion that strategic marketing management of retail trade enterprises in modern Russia is carried out fragmentarily, i.e. it involves the use of not all potentially sought-after and available directions and tools. These gaps create further problems in ensuring high operating efficiency and competitiveness of the Russian retail trade enterprises, precluding them from fulfilling their marketing potential to the full extent. The innovative recommendations developed by the authors and aimed at developing strategic marketing management of retail trade enterprises in modern Russia are practice-oriented
format	Статья
author	Lazareva, N. V. Лазарева, Н. В.
author_facet	Lazareva, N. V. Лазарева, Н. В.
author_sort	Lazareva, N. V.
title	DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
title_short	DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
title_full	DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
title_fullStr	DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
title_full_unstemmed	DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
title_sort	directions and tools of strategic marketing management of retail trade enterprises in modern russia on the basis of quality management
publisher	UNIV MONTENENGRO
publishDate	2019
url	https://dspace.ncfu.ru/handle/20.500.12258/5572
work_keys_str_mv	AT lazarevanv directionsandtoolsofstrategicmarketingmanagementofretailtradeenterprisesinmodernrussiaonthebasisofqualitymanagement AT lazarevanv directionsandtoolsofstrategicmarketingmanagementofretailtradeenterprisesinmodernrussiaonthebasisofqualitymanagement
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DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT

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