DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT

DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT

The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application o...

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Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Lazareva, N. V., Лазарева, Н. В.
Formáid:	Статья
Teanga:	English
Foilsithe / Cruthaithe:	UNIV MONTENENGRO 2019
Ábhair:	Modern Russia Retail trade enterprises Strategic marketing management
Rochtain ar líne:	https://dspace.ncfu.ru/handle/20.500.12258/5572
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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