Advertising in Popular Instant Messengers
The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising
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| Autori principali: | , , , |
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| Natura: | Статья |
| Lingua: | English |
| Pubblicazione: |
IEEE
2018
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| Soggetti: | |
| Accesso online: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=19&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2487 |
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| Riassunto: | The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising |
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