Advertising in Popular Instant Messengers
The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising
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| Автори: | , , , |
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| Формат: | Статья |
| Мова: | English |
| Опубліковано: |
IEEE
2018
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| Предмети: | |
| Онлайн доступ: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=19&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2487 |
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| Резюме: | The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising |
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