Advertising in Popular Instant Messengers

Advertising in Popular Instant Messengers

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The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Lugovoy, D. B., Луговой, Д. Б., Pobedinskaya, E. A., Побединская, Е. А.
Fformat:	Статья
Iaith:	English
Cyhoeddwyd:	IEEE 2018
Pynciau:	Messengers Telegram WhatsApp Advertising Viber Forms of advertising Mobile applications
Mynediad Ar-lein:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=19&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2487
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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