Advertising in Popular Instant Messengers

Advertising in Popular Instant Messengers

Εμφάνιση άλλων εκδόσεων (1)

The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Lugovoy, D. B., Луговой, Д. Б., Pobedinskaya, E. A., Побединская, Е. А.
Μορφή:	Статья
Γλώσσα:	English
Έκδοση:	IEEE 2018
Θέματα:	Messengers Telegram WhatsApp Advertising Viber Forms of advertising Mobile applications
Διαθέσιμο Online:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=19&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2487
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