Advertising in Popular Instant Messengers

Advertising in Popular Instant Messengers

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The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising

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Dettagli Bibliografici
Autori principali:	Lugovoy, D. B., Луговой, Д. Б., Pobedinskaya, E. A., Побединская, Е. А.
Natura:	Статья
Lingua:	English
Pubblicazione:	IEEE 2018
Soggetti:	Messengers Telegram WhatsApp Advertising Viber Forms of advertising Mobile applications
Accesso online:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=19&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2487
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