Role of marketing in developing market of insuring from catastrophic risks

In the world practice, the main mechanism of protection from various unfavorable incidents that cause considerable material loss is the insurance that has not been yet developed well in Russia. The main reasons that slowdown the development of the Russian insurance market include low level of the po...

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Main Authors:	Rusetskaya, E. A., Русецкая, Э. А., Rusetskiy, M. G., Русецкий, М. Г.
Format:	Статья
Language:	English
Published:	Revista Espacios 2018
Subjects:	Catastrophes Customization Empiric marketing Insurance Marketing concept Materialloss Natural hazards
Online Access:	https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/2714
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spelling	oai:10.200.131.19:20.500.12258-27142018-08-02T09:07:12Z Role of marketing in developing market of insuring from catastrophic risks Rusetskaya, E. A. Русецкая, Э. А. Rusetskiy, M. G. Русецкий, М. Г. Catastrophes Customization Empiric marketing Insurance Marketing concept Materialloss Natural hazards In the world practice, the main mechanism of protection from various unfavorable incidents that cause considerable material loss is the insurance that has not been yet developed well in Russia. The main reasons that slowdown the development of the Russian insurance market include low level of the population's income subject to high prices for insurance services, insufficient economic competence of the population, high level of mutual mistrust between insurants and insurance companies, and the main thing, the Russian "just in case it won't happen" (maybe nothing will happen to me!!!). However, the Russian insurance market has a powerful potential. In order to popularize the insurance mechanism in the system of protecting property interests of various subjects, it is necessary to choose the optimal marketing strategies that allow revealing potential consumers who are peculiar of their own tastes, wishes, needs, and motivation for buying. To achieve the research goal, it is necessary to consider prospects of developing the Russian insurance market by improving the system of insurance marketing. The work considers problems and perspectives of insurance companies' moving from the selling marketing to interrelations marketing that will contribute to the possibility to form long-term and mutually advantageous relations with clients, and, as a consequence, further development of the insurance market 2018-08-02T09:06:51Z 2018-08-02T09:06:51Z 2017 Статья Rusetskaya, E.A., Rusetskiy, M.G., Belozerova, I.A., Cherepov, P.V., Voronov, D.S. Role of marketing in developing market of insuring from catastrophic risks // Espacios. 2017. - Volume 38. - Issue 49 - Номер статьи 12 https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm= http://hdl.handle.net/20.500.12258/2714 en Espacios application/pdf Revista Espacios
institution	СКФУ
collection	Репозиторий
language	English
topic	Catastrophes Customization Empiric marketing Insurance Marketing concept Materialloss Natural hazards
spellingShingle	Catastrophes Customization Empiric marketing Insurance Marketing concept Materialloss Natural hazards Rusetskaya, E. A. Русецкая, Э. А. Rusetskiy, M. G. Русецкий, М. Г. Role of marketing in developing market of insuring from catastrophic risks
description	In the world practice, the main mechanism of protection from various unfavorable incidents that cause considerable material loss is the insurance that has not been yet developed well in Russia. The main reasons that slowdown the development of the Russian insurance market include low level of the population's income subject to high prices for insurance services, insufficient economic competence of the population, high level of mutual mistrust between insurants and insurance companies, and the main thing, the Russian "just in case it won't happen" (maybe nothing will happen to me!!!). However, the Russian insurance market has a powerful potential. In order to popularize the insurance mechanism in the system of protecting property interests of various subjects, it is necessary to choose the optimal marketing strategies that allow revealing potential consumers who are peculiar of their own tastes, wishes, needs, and motivation for buying. To achieve the research goal, it is necessary to consider prospects of developing the Russian insurance market by improving the system of insurance marketing. The work considers problems and perspectives of insurance companies' moving from the selling marketing to interrelations marketing that will contribute to the possibility to form long-term and mutually advantageous relations with clients, and, as a consequence, further development of the insurance market
format	Статья
author	Rusetskaya, E. A. Русецкая, Э. А. Rusetskiy, M. G. Русецкий, М. Г.
author_facet	Rusetskaya, E. A. Русецкая, Э. А. Rusetskiy, M. G. Русецкий, М. Г.
author_sort	Rusetskaya, E. A.
title	Role of marketing in developing market of insuring from catastrophic risks
title_short	Role of marketing in developing market of insuring from catastrophic risks
title_full	Role of marketing in developing market of insuring from catastrophic risks
title_fullStr	Role of marketing in developing market of insuring from catastrophic risks
title_full_unstemmed	Role of marketing in developing market of insuring from catastrophic risks
title_sort	role of marketing in developing market of insuring from catastrophic risks
publisher	Revista Espacios
publishDate	2018
url	https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/2714
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Role of marketing in developing market of insuring from catastrophic risks

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