Role of marketing in developing market of insuring from catastrophic risks

Role of marketing in developing market of insuring from catastrophic risks

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In the world practice, the main mechanism of protection from various unfavorable incidents that cause considerable material loss is the insurance that has not been yet developed well in Russia. The main reasons that slowdown the development of the Russian insurance market include low level of the po...

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Autors principals:	Rusetskaya, E. A., Русецкая, Э. А., Rusetskiy, M. G., Русецкий, М. Г.
Format:	Статья
Idioma:	English
Publicat:	Revista Espacios 2018
Matèries:	Catastrophes Customization Empiric marketing Insurance Marketing concept Materialloss Natural hazards
Accés en línia:	https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/2714
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