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Role of marketing in developing market of insuring from catastrophic risks

Role of marketing in developing market of insuring from catastrophic risks

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In the world practice, the main mechanism of protection from various unfavorable incidents that cause considerable material loss is the insurance that has not been yet developed well in Russia. The main reasons that slowdown the development of the Russian insurance market include low level of the po...

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Bibliographic Details
Main Authors: Rusetskaya, E. A., Русецкая, Э. А., Rusetskiy, M. G., Русецкий, М. Г.
Format: Статья
Language:English
Published: Revista Espacios 2018
Subjects:
Catastrophes
Customization
Empiric marketing
Insurance
Marketing concept
Materialloss
Natural hazards
Online Access:https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/2714
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https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/2714

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