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Role of marketing in developing market of insuring from catastrophic risks

Role of marketing in developing market of insuring from catastrophic risks

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In the world practice, the main mechanism of protection from various unfavorable incidents that cause considerable material loss is the insurance that has not been yet developed well in Russia. The main reasons that slowdown the development of the Russian insurance market include low level of the po...

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Главные авторы: Rusetskaya, E. A., Русецкая, Э. А., Rusetskiy, M. G., Русецкий, М. Г.
格式: Статья
語言:English
出版: Revista Espacios 2018
主題:
Catastrophes
Customization
Empiric marketing
Insurance
Marketing concept
Materialloss
Natural hazards
在線閱讀:https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/2714
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https://www.scopus.com/record/display.uri?eid=2-s2.0-85032228790&origin=resultslist&sort=plf-f&src=s&nlo=&nlr=&nls=&sid=5a9f9622acc3f03e0c6d60f060fc8efe&sot=aff&sdt=sisr&sl=145&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60070961%29+OR+AF-ID%28%22%5bNo+Affiliation+ID+found%5d%22+60026323%29&ref=%28Role+of+marketing+in+developing+market+of+insuring+from+catastrophic+risks%29&relpos=0&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/2714

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