Marketing planning in industrial enterprises in the context of import substitution strategy

Marketing planning in industrial enterprises in the context of import substitution strategy

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Under the conditions of modern Russian economy, marketing activity of industrial enterprises is a defining tool in their competitive practices. It creates conditions that help to satisfy customers' needs in the context of import substitution. Planning is considered as one of the most important...

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Autors principals:	Fursov, V. A., Фурсов, В. А.
Format:	Статья
Idioma:	English
Publicat:	Serials Publications 2018
Matèries:	Import substitution industrialization Industry Innovation Marketing Planning
Accés en línia:	https://www.scopus.com/record/display.uri?eid=2-s2.0-85027222380&origin=resultslist&sort=plf-f&src=s&nlo=1&nlr=20&nls=afprfnm-t&affilName=north+caucasus+federal+university&sid=7aa7d60be9493a5d3071734436b06ed0&sot=afnl&sdt=sisr&sl=53&s=%28AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29%29&ref=%28Marketing+planning+in+industrial+enterprises+in+the+context+of+import+substitution+strategy%29&relpos=1&citeCnt=1&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/2982
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