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Prospects for marketing management in the context of artificial intelligence development

The most important elements of marketing management are the analysis, planning, implementation, and control of activities designed to meet the consumer needs of target groups of buyers. The chapter deals with the issues of artificial intellectualization of marketing, when artificial intelligence (AI...

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Autores principales: Momotova, O. N., Момотова, О. Н., Ponomareva, E. A., Пономарева, Е. А.
Formato: Статья
Lenguaje:English
Publicado: Information Age Publishing 2022
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Acceso en línea:https://dspace.ncfu.ru/handle/20.500.12258/19039
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