Prospects for marketing management in the context of artificial intelligence development
The most important elements of marketing management are the analysis, planning, implementation, and control of activities designed to meet the consumer needs of target groups of buyers. The chapter deals with the issues of artificial intellectualization of marketing, when artificial intelligence (AI...
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| Autori principali: | , , , |
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| Natura: | Статья |
| Lingua: | English |
| Pubblicazione: |
Information Age Publishing
2022
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| Soggetti: | |
| Accesso online: | https://dspace.ncfu.ru/handle/20.500.12258/19039 |
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