Consumer behavior towards cultured meat: A review since 2014
Cultured meat, also known as ‘in-vitro meat’ or ‘clean meat’, holds the potential solution to environmental sustainability along with conventional meat alternatives, including plant-based meat, insects, algae, and pulses. A critical step to its widescale acceptance is consumer perception. Both quali...
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Academic Press
2022
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ir-20.500.12258-218802022-11-29T14:01:36Z Consumer behavior towards cultured meat: A review since 2014 Nagdalian, A. A. Нагдалян, А. А. Consumer behavior Consumer perception Cultured meat Psychological factors Social factors Cultured meat, also known as ‘in-vitro meat’ or ‘clean meat’, holds the potential solution to environmental sustainability along with conventional meat alternatives, including plant-based meat, insects, algae, and pulses. A critical step to its widescale acceptance is consumer perception. Both qualitative research and quantitative analysis are being carried out to enhance the acceptability of cultured meat. In this review, consumer behavior towards cultured meat is accessed to understand the current market scenario. Psychological factors that can hinder or improve cultured meat acceptance are discussed. Consumer social factors geared towards consumer behavior on cultured meat are also summarized. As per the research findings, meat lovers are more likely to try cultured meat owing to the attached sustainability claims. The consumers' concerns about the unnaturalness of cultured meat should be addressed in order to encourage them to get more acquainted with the product and modify their attitudes about it. Marketing tactics of labeling it as ‘clean meat’ rendered better purchasing as compared to other terms. Furthermore, educating the masses likely reduced the unfamiliarity with newly marketed products resulting in improved consumer perception of cultured meat. 2022-11-29T14:00:30Z 2022-11-29T14:00:30Z 2022 Статья Siddiqui, S.A., Khan, S., Ullah Farooqi, M.Q., Singh, P., Fernando, I., Nagdalian, A. Consumer behavior towards cultured meat: A review since 2014 // Appetite. - 2022. - Том 179. - Номер статьи 106314. - DOI10.1016/j.appet.2022.106314 http://hdl.handle.net/20.500.12258/21880 en Appetite application/pdf application/pdf Academic Press |
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Consumer behavior Consumer perception Cultured meat Psychological factors Social factors |
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Consumer behavior Consumer perception Cultured meat Psychological factors Social factors Nagdalian, A. A. Нагдалян, А. А. Consumer behavior towards cultured meat: A review since 2014 |
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Cultured meat, also known as ‘in-vitro meat’ or ‘clean meat’, holds the potential solution to environmental sustainability along with conventional meat alternatives, including plant-based meat, insects, algae, and pulses. A critical step to its widescale acceptance is consumer perception. Both qualitative research and quantitative analysis are being carried out to enhance the acceptability of cultured meat. In this review, consumer behavior towards cultured meat is accessed to understand the current market scenario. Psychological factors that can hinder or improve cultured meat acceptance are discussed. Consumer social factors geared towards consumer behavior on cultured meat are also summarized. As per the research findings, meat lovers are more likely to try cultured meat owing to the attached sustainability claims. The consumers' concerns about the unnaturalness of cultured meat should be addressed in order to encourage them to get more acquainted with the product and modify their attitudes about it. Marketing tactics of labeling it as ‘clean meat’ rendered better purchasing as compared to other terms. Furthermore, educating the masses likely reduced the unfamiliarity with newly marketed products resulting in improved consumer perception of cultured meat. |
format |
Статья |
author |
Nagdalian, A. A. Нагдалян, А. А. |
author_facet |
Nagdalian, A. A. Нагдалян, А. А. |
author_sort |
Nagdalian, A. A. |
title |
Consumer behavior towards cultured meat: A review since 2014 |
title_short |
Consumer behavior towards cultured meat: A review since 2014 |
title_full |
Consumer behavior towards cultured meat: A review since 2014 |
title_fullStr |
Consumer behavior towards cultured meat: A review since 2014 |
title_full_unstemmed |
Consumer behavior towards cultured meat: A review since 2014 |
title_sort |
consumer behavior towards cultured meat: a review since 2014 |
publisher |
Academic Press |
publishDate |
2022 |
url |
https://dspace.ncfu.ru/handle/20.500.12258/21880 |
work_keys_str_mv |
AT nagdalianaa consumerbehaviortowardsculturedmeatareviewsince2014 AT nagdalânaa consumerbehaviortowardsculturedmeatareviewsince2014 |
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1760599777425227776 |