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Consumer behavior towards cultured meat: A review since 2014

Cultured meat, also known as ‘in-vitro meat’ or ‘clean meat’, holds the potential solution to environmental sustainability along with conventional meat alternatives, including plant-based meat, insects, algae, and pulses. A critical step to its widescale acceptance is consumer perception. Both quali...

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Autori principali: Nagdalian, A. A., Нагдалян, А. А.
Natura: Статья
Lingua:English
Pubblicazione: Academic Press 2022
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Accesso online:https://dspace.ncfu.ru/handle/20.500.12258/21880
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spelling ir-20.500.12258-218802022-11-29T14:01:36Z Consumer behavior towards cultured meat: A review since 2014 Nagdalian, A. A. Нагдалян, А. А. Consumer behavior Consumer perception Cultured meat Psychological factors Social factors Cultured meat, also known as ‘in-vitro meat’ or ‘clean meat’, holds the potential solution to environmental sustainability along with conventional meat alternatives, including plant-based meat, insects, algae, and pulses. A critical step to its widescale acceptance is consumer perception. Both qualitative research and quantitative analysis are being carried out to enhance the acceptability of cultured meat. In this review, consumer behavior towards cultured meat is accessed to understand the current market scenario. Psychological factors that can hinder or improve cultured meat acceptance are discussed. Consumer social factors geared towards consumer behavior on cultured meat are also summarized. As per the research findings, meat lovers are more likely to try cultured meat owing to the attached sustainability claims. The consumers' concerns about the unnaturalness of cultured meat should be addressed in order to encourage them to get more acquainted with the product and modify their attitudes about it. Marketing tactics of labeling it as ‘clean meat’ rendered better purchasing as compared to other terms. Furthermore, educating the masses likely reduced the unfamiliarity with newly marketed products resulting in improved consumer perception of cultured meat. 2022-11-29T14:00:30Z 2022-11-29T14:00:30Z 2022 Статья Siddiqui, S.A., Khan, S., Ullah Farooqi, M.Q., Singh, P., Fernando, I., Nagdalian, A. Consumer behavior towards cultured meat: A review since 2014 // Appetite. - 2022. - Том 179. - Номер статьи 106314. - DOI10.1016/j.appet.2022.106314 http://hdl.handle.net/20.500.12258/21880 en Appetite application/pdf application/pdf Academic Press
institution СКФУ
collection Репозиторий
language English
topic Consumer behavior
Consumer perception
Cultured meat
Psychological factors
Social factors
spellingShingle Consumer behavior
Consumer perception
Cultured meat
Psychological factors
Social factors
Nagdalian, A. A.
Нагдалян, А. А.
Consumer behavior towards cultured meat: A review since 2014
description Cultured meat, also known as ‘in-vitro meat’ or ‘clean meat’, holds the potential solution to environmental sustainability along with conventional meat alternatives, including plant-based meat, insects, algae, and pulses. A critical step to its widescale acceptance is consumer perception. Both qualitative research and quantitative analysis are being carried out to enhance the acceptability of cultured meat. In this review, consumer behavior towards cultured meat is accessed to understand the current market scenario. Psychological factors that can hinder or improve cultured meat acceptance are discussed. Consumer social factors geared towards consumer behavior on cultured meat are also summarized. As per the research findings, meat lovers are more likely to try cultured meat owing to the attached sustainability claims. The consumers' concerns about the unnaturalness of cultured meat should be addressed in order to encourage them to get more acquainted with the product and modify their attitudes about it. Marketing tactics of labeling it as ‘clean meat’ rendered better purchasing as compared to other terms. Furthermore, educating the masses likely reduced the unfamiliarity with newly marketed products resulting in improved consumer perception of cultured meat.
format Статья
author Nagdalian, A. A.
Нагдалян, А. А.
author_facet Nagdalian, A. A.
Нагдалян, А. А.
author_sort Nagdalian, A. A.
title Consumer behavior towards cultured meat: A review since 2014
title_short Consumer behavior towards cultured meat: A review since 2014
title_full Consumer behavior towards cultured meat: A review since 2014
title_fullStr Consumer behavior towards cultured meat: A review since 2014
title_full_unstemmed Consumer behavior towards cultured meat: A review since 2014
title_sort consumer behavior towards cultured meat: a review since 2014
publisher Academic Press
publishDate 2022
url https://dspace.ncfu.ru/handle/20.500.12258/21880
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