Communication strategies as a way of forming the Image of commercial organizations

Communication strategies as a way of forming the Image of commercial organizations

Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown

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Autors principals:	Lugovoy, D. B., Луговой, Д. Б.
Format:	Статья
Idioma:	English
Publicat:	IEEE 2018
Matèries:	Communication strategies The image of commercial organizations PR of banking institutions The target audience
Accés en línia:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486
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