Communication strategies as a way of forming the Image of commercial organizations

Communication strategies as a way of forming the Image of commercial organizations

Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown

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Dettagli Bibliografici
Autori principali:	Lugovoy, D. B., Луговой, Д. Б.
Natura:	Статья
Lingua:	English
Pubblicazione:	IEEE 2018
Soggetti:	Communication strategies The image of commercial organizations PR of banking institutions The target audience
Accesso online:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486
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