Communication strategies as a way of forming the Image of commercial organizations

Communication strategies as a way of forming the Image of commercial organizations

Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown

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書誌詳細
主要な著者:	Lugovoy, D. B., Луговой, Д. Б.
フォーマット:	Статья
言語:	English
出版事項:	IEEE 2018
主題:	Communication strategies The image of commercial organizations PR of banking institutions The target audience
オンライン･アクセス:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486
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