Communication strategies as a way of forming the Image of commercial organizations

Communication strategies as a way of forming the Image of commercial organizations

Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown

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Bibliografische gegevens
Hoofdauteurs:	Lugovoy, D. B., Луговой, Д. Б.
Formaat:	Статья
Taal:	English
Gepubliceerd in:	IEEE 2018
Onderwerpen:	Communication strategies The image of commercial organizations PR of banking institutions The target audience
Online toegang:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486
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