Communication strategies in public service advertising
The study develops the bipolarity theory of communication strategies in public service advertising; as well it reveals technologies of positive and negative propaganda in the text of public service advertising.
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| Главные авторы: | , , , |
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| Format: | Статья |
| Sprog: | English |
| Udgivet: |
IEEE
2018
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| Fag: | |
| Online adgang: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=22&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=3 https://dspace.ncfu.ru:443/handle/20.500.12258/2488 |
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