Communication strategies in public service advertising
The study develops the bipolarity theory of communication strategies in public service advertising; as well it reveals technologies of positive and negative propaganda in the text of public service advertising.
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| Main Authors: | , , , |
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| Format: | Статья |
| Language: | English |
| Published: |
IEEE
2018
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| Subjects: | |
| Online Access: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=22&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=3 https://dspace.ncfu.ru:443/handle/20.500.12258/2488 |
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