Communication strategies in public service advertising

Communication strategies in public service advertising

The study develops the bipolarity theory of communication strategies in public service advertising; as well it reveals technologies of positive and negative propaganda in the text of public service advertising.

Gorde:

Xehetasun bibliografikoak
Egile Nagusiak:	Ezhova, E. N., Ежова, Е. Н., Zamozhnykh, E. A., Заможных, Е. А.
Formatua:	Статья
Hizkuntza:	English
Argitaratua:	IEEE 2018
Gaiak:	Communicative strategies Propaganda technologies Publicadvertising
Sarrera elektronikoa:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=22&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=3 https://dspace.ncfu.ru:443/handle/20.500.12258/2488
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http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=22&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=3
https://dspace.ncfu.ru:443/handle/20.500.12258/2488