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Artifacts of culture in polycode advertising text: Types of quotation

The article is devoted to the problem of using cultural artifacts - material or mental objects created by man, functioning in various areas of the cultural-semantic field- in the structure of a polycode advertising text. The research methodology is based on a structural-semiotic approach and functio...

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Bibliografski detalji
Glavni autori: Ezhova, E. N., Ежова, Е. Н.
Format: Статья
Jezik:Russian
Izdano: 2023
Teme:
Online pristup:https://dspace.ncfu.ru/handle/20.500.12258/25814
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