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Using modern information technologies in product promotion

Using modern information technologies in product promotion

The authors study the issues of integrating modern information computer technologies into marketing processes of the company and into the system of product promotion. Theoretical analysis and generalization of the notion “strategy of promotion” are performed, and peculiarities of development of this...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Krivorotova, N. F., Криворотова, Н. Ф., Marakhovskaya, G. S., Мараховская, Г. С., Popova, Z. A., Попова, Ж. А., Ryabov, V. N., Рябов, В. Н.
التنسيق: Статья
اللغة:English
منشور في: Springer Verlag 2018
الموضوعات:
Elements of marketing complex
Information technologies
Marketing complex
Promotion of products
Strategy of promotion
Information use
الوصول للمادة أونلاين:https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/3147
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https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/3147

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