Using modern information technologies in product promotion
The authors study the issues of integrating modern information computer technologies into marketing processes of the company and into the system of product promotion. Theoretical analysis and generalization of the notion “strategy of promotion” are performed, and peculiarities of development of this...
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| Главные авторы: | , , , , , , , |
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| פורמט: | Статья |
| שפה: | English |
| יצא לאור: |
Springer Verlag
2018
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| נושאים: | |
| גישה מקוונת: | https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/3147 |
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https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm=https://dspace.ncfu.ru/handle/20.500.12258/3147