Using modern information technologies in product promotion
The authors study the issues of integrating modern information computer technologies into marketing processes of the company and into the system of product promotion. Theoretical analysis and generalization of the notion “strategy of promotion” are performed, and peculiarities of development of this...
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| Những tác giả chính: | , , , , , , , |
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| Định dạng: | Статья |
| Ngôn ngữ: | English |
| Được phát hành: |
Springer Verlag
2018
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/3147 |
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https://www.scopus.com/record/display.uri?eid=2-s2.0-85048590762&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=7&citeCnt=0&searchTerm=https://dspace.ncfu.ru/handle/20.500.12258/3147