Consumer model transformation in the digital economy era
The thematic justification of the study into the phenomenon of contemporary consumer behaviour models is the IT growth, peculiarities of the digital economy formation, the development of retail chains’ omnichannel strategies, and the emerging digital era. All these factors induce the development of...
محفوظ في:
المؤلفون الرئيسيون: | Shatskaya, E. Y., Шацкая, Е. Ю. |
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التنسيق: | Статья |
اللغة: | English |
منشور في: |
Springer Verlag
2018
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الموضوعات: | |
الوصول للمادة أونلاين: | https://www.scopus.com/record/display.uri?eid=2-s2.0-85048571689&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=15&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/3153 |
الوسوم: |
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