Consumer model transformation in the digital economy era

Consumer model transformation in the digital economy era

The thematic justification of the study into the phenomenon of contemporary consumer behaviour models is the IT growth, peculiarities of the digital economy formation, the development of retail chains’ omnichannel strategies, and the emerging digital era. All these factors induce the development of...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Shatskaya, E. Y., Шацкая, Е. Ю.
Fformat:	Статья
Iaith:	English
Cyhoeddwyd:	Springer Verlag 2018
Pynciau:	Consumer behaviour Consumer gates Digital marketing Marketing studies Omnichannel consumer Information use
Mynediad Ar-lein:	https://www.scopus.com/record/display.uri?eid=2-s2.0-85048571689&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=15&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/3153
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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