Consumer model transformation in the digital economy era

Consumer model transformation in the digital economy era

The thematic justification of the study into the phenomenon of contemporary consumer behaviour models is the IT growth, peculiarities of the digital economy formation, the development of retail chains’ omnichannel strategies, and the emerging digital era. All these factors induce the development of...

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書誌詳細
主要な著者:	Shatskaya, E. Y., Шацкая, Е. Ю.
フォーマット:	Статья
言語:	English
出版事項:	Springer Verlag 2018
主題:	Consumer behaviour Consumer gates Digital marketing Marketing studies Omnichannel consumer Information use
オンライン･アクセス:	https://www.scopus.com/record/display.uri?eid=2-s2.0-85048571689&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=15&citeCnt=0&searchTerm= https://dspace.ncfu.ru/handle/20.500.12258/3153
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