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Consumer model transformation in the digital economy era

Consumer model transformation in the digital economy era

The thematic justification of the study into the phenomenon of contemporary consumer behaviour models is the IT growth, peculiarities of the digital economy formation, the development of retail chains’ omnichannel strategies, and the emerging digital era. All these factors induce the development of...

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Главные авторы: Shatskaya, E. Y., Шацкая, Е. Ю.
格式: Статья
語言:English
出版: Springer Verlag 2018
主題:
Consumer behaviour
Consumer gates
Digital marketing
Marketing studies
Omnichannel consumer
Information use
在線閱讀:https://www.scopus.com/record/display.uri?eid=2-s2.0-85048571689&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=15&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/3153
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https://www.scopus.com/record/display.uri?eid=2-s2.0-85048571689&origin=resultslist&sort=plf-f&src=s&sid=e5cbf39abeea7c1d1d89cbb85e49e5ee&sot=aff&sdt=a&sl=174&s=AF-ID%28%22North+Caucasus+Federal+University%22+60070541%29+OR+AF-ID%28%22Stavropol+State+University%22+60070961%29+OR+AF-ID%28%22stavropolskij+Gosudarstvennyj+Tehniceskij+Universitet%22+60026323%29&relpos=15&citeCnt=0&searchTerm=
https://dspace.ncfu.ru/handle/20.500.12258/3153

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