DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application o...
保存先:
| 主要な著者: | , |
|---|---|
| フォーマット: | Статья |
| 言語: | English |
| 出版事項: |
UNIV MONTENENGRO
2019
|
| 主題: | |
| オンライン･アクセス: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=12&SID=E2YsljDVrGaXbaxFexV&page=1&doc=2 https://dspace.ncfu.ru/handle/20.500.12258/5572 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|