DIRECTIONS AND TOOLS OF STRATEGIC MARKETING MANAGEMENT OF RETAIL TRADE ENTERPRISES IN MODERN RUSSIA ON THE BASIS OF QUALITY MANAGEMENT
The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application o...
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| Главные авторы: | , |
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
UNIV MONTENENGRO
2019
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| Темы: | |
| Online-ссылка: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=12&SID=E2YsljDVrGaXbaxFexV&page=1&doc=2 https://dspace.ncfu.ru/handle/20.500.12258/5572 |
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