Advertising in Popular Instant Messengers
The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising
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| Asıl Yazarlar: | , , , |
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| Materyal Türü: | Статья |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
IEEE
2018
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| Konular: | |
| Online Erişim: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=19&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2487 |
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| Özet: | The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising |
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